Set Design commissioned by Le French Design by VIA for Paris Design Week
featuring 12 new collaboration projects of The French Design Incubator 2019.
The set design shines the spotlight on the French Design Incubator, catalyst of the new generation of French design, in an exploded view of its different facets.
The walls of the incubator, suspended, as if they are floating, open to reveal the brand new products : the visitor attends the simultaneous blooming of the pieces. Porous and light, the walls are also filtres which react to reveal the creations. The diversity of their texture and materials incarnates the plurality of exchanges and connections that were made possible during the year. The pieces are presented on solid and stable stands in a palpable material, honoring the support offered by the VIA to each partnership.